AI · Real-Time 3D · Enterprise

Michael Wilken

New technology arrives as a promise — new tools, new ways of working. I make it deliver: practical, production-grade work shaped to the ground truth of a company’s landscape, goals, and resources, and teams built to keep delivering long after the demo ends.

01 / The Function

Promises don’t ship themselves.

New platforms rarely lose on capability. They lose in the gap between a brilliant demo and a customer’s production line — where someone has to understand the pressures and motivations on both sides of the table, speak build and business in the same meeting, and hold trust through the hard middle until a pilot becomes a habit.

That gap is my work. I’ve run it from both sides: inside the platform company serving its most demanding customers, and inside the customer’s world shipping with the platform’s tools. Either way the job is the same — design it, build it, and defend it in the room where the renewal gets decided.

Creative

Came up inside elite, high-pressure agency creative departments. I understand the people who make the work — their pressures, their motivations, their bar.

Technical

Toyota’s Virtual Garage to Epic’s enterprise front line. Real-time 3D shipped under production constraints — hands still on the tools daily.

Business

Ran the P&L. I understand what adopting new technology actually costs a business mid-production — and what makes it worth it.

02 / The Record

  1. REC.01Epic GamesLead Technical Account Manager2018–2026View work
  2. REC.02Saatchi & Saatchi LA (Publicis)3D Director2006–2018View work
  3. REC.03OmnicomArt Director2000–2004Record in preparation
8yrsbuilt and led Epic’s enterprise TAM group
35+car models shipped with Unreal Engine HMI
1→40person profit center grown from a single 3D/VR role

Shown as concept. The originals shipped under NDA.

Net REC.01 — 02 · The Record

Epic Games

Lead Technical Account Manager · 2018–2026

Eight years building and leading Epic’s enterprise Technical Account Manager group — the front line between Unreal Engine and the companies betting real production on it. Inside the platform company, serving its most demanding customers.

8yrsbuilding and leading the enterprise TAM group
35+car models shipped with Unreal Engine HMI
Bench plate: copper turbine study emerging from darkness
REC.01 · bench plate — turbine study

Full record ↓

Net REC.02 — 02 · The Record

Saatchi & Saatchi LA

3D Director · Publicis · 2006–2018

A single 3D/VR role grown into a 40-person profit center — the real-time and virtual production group behind Toyota and Lexus work, run with agency pressure and a P&L.

1→40person profit center, grown from one role
Toyota · Lexusflagship accounts
Bench plate: array study, one element becoming forty
REC.02 · bench plate — array study, 1→40

Full record ↓

Net REC.03 — 02 · The Record

Omnicom

Art Director · The Designory · 2000–2004

Record in preparation.

03 / Experiments

Net EXP.01 — 03 · Experiments

Capture → Engine

A laser scan of a house, rebuilt as a real-time environment by supervised agent crews and measured against the scan at every pass.

1.47 Bscan points in, engine geometry out
Bench plate: terrain capture field study in contour lines
EXP.01 · bench plate — capture field study

Bench log ↓  ·  Feature ▼

Net EXP.02 — 03 · Experiments

Directed Generative Imaging

One mark, carried from vector to a fabricated circuit-board card to simulation. The simulation directs; the model finishes.

model-agnosticdirected as a system, judged by taste
Bench plate: optics study, cine lens in copper and steel
EXP.02 · bench plate — optics study

Bench log ↓  ·  Feature ▼

Net EXP.03 — 03 · Experiments

Desk-side Compute

Ninety days with two desk-side AI systems: ten reference implementations installed, metered, and reported with their misses.

9 / 10reference implementations installed
Bench plate: orchestration study, node structure in copper
EXP.03 · bench plate — orchestration study

Bench log ↓  ·  Feature ▼

04 / Contact

  1. J1Direct lineEMAIL · LINKEDIN

Record REC.01 · The Record

Epic Games

LEAD TECHNICAL ACCOUNT MANAGER · 2018 – 2026

Unreal Engine was leaving the games industry — for factories, studios, design floors, and broadcast trucks. Someone had to stand where the platform met its most demanding enterprise customers, and stay there. I built that function: Epic’s enterprise technical account management group, from first hire to standing practice.

Eight years on the front line of adoption — designing the engagement, holding trust through the hard middle between pilot and production, and defending the work in the room where the renewal gets decided.

Dark copper lattice framework receding into fog
fig. 1 — platform at enterprise scale: structure resolving out of the dark.
  • 8yrson the enterprise front line
  • 0→1TAM group built and led
  • 2018–26Unreal Engine, enterprise

In the cabin · automotive HMI

Real-time engines were a promise to the car industry: one graphics stack from design review all the way to the dashboard itself. I worked the gap between that promise and start-of-production — Unreal Engine running as the human-machine interface in shipping vehicles.

35+ car models shipped with UE-based HMI across the programs I supported. Production constraints, safety sign-off, tier-one integration — the unglamorous middle where a demo becomes a habit.

Instrument cluster specimen render, copper and dark glass
fig. 2 — instrument cluster, specimen render.
  • 35+models at start-of-production
  • UnrealEngine as the production HMI stack
  • SOPshipped, not demoed

Record REC.01 · on permanent display

DESCEND // THE SCREENING ▼ DESCEND // THE TEAM ▼

Record REC.02 · The Record

Saatchi & Saatchi LA

3D DIRECTOR · PUBLICIS · 2006 – 2018 · TOYOTA · LEXUS

Hired as a single 3D/VR generalist inside Toyota’s agency; left having grown that seat into a 40-person profit center — building Toyota’s Virtual Garage and shipping work for Toyota and Lexus.

Ran it as a business, not a lab: hiring, pipeline, and the P&L. That’s where I learned what adopting new technology actually costs a company mid-production — and what makes it worth it.

Precision lens specimen render, copper and dark steel
fig. 1 — the craft side of the ledger: optics, specimen render.
  • 1→40person profit center
  • P&Lowned and grown
  • 2marquesToyota · Lexus

Record REC.02 · on permanent display

DESCEND // THE STUDIO ▼

Net EXP.01 · Experiments

Capture → Engine

ACTIVE · LIDAR IN, REAL-TIME OUT

A capture-to-engine pipeline, run on a real building: 54 laser-scan stations and 1.47 billion points in, engine-clean geometry out. The scan is the ground truth and every pass is measured against it.

The building is done by agent crews run like a production team — versioned passes, a written checklist, an independent verifier, one owner per asset. The path from capture to engine should be a system, not a heroic one-off.

Copper scan contour lines revealing dark terrain
fig. 1 — terrain resolved line by line out of the dark.
  • 1.47Bpoints in the source scan
  • 9versions in about 44 hours
  • 26.3cmscan error the checks caught

Bench log · EXP.01 · work in progress

DESCEND // THE BUILD ▼

Net EXP.02 · Experiments

Directed Generative Imaging

ACTIVE · MODEL-AGNOSTIC, TASTE-DRIVEN

Generative imaging run as a directed system — model-agnostic, taste-driven. The models change monthly; the direction doesn’t.

The test piece is my own mark: written as code, fabricated as a circuit-board business card, then poured in simulation. The simulation decides where everything goes; the model only decides how it looks.

Copper structure emerging from dark fog
fig. 1 — a structure emerging from fog: directed, not found.
  • 363automated checks before a fab order
  • 25directed runs, judged blind
  • 63loops against one written spec

Bench log · EXP.02 · work in progress

DESCEND // THE POUR ▼

Net EXP.03 · Experiments

Desk-side Compute

ACTIVE · REFERENCE IMPLEMENTATIONS, METERED

Ninety days with two desk-side AI systems and one question: what can a 128 GB box under a desk do for a creative pipeline, measured, not assumed?

Ten reference implementations, each installed from a written recipe, run on a fixed job and logged — time, memory, watts, and whether the output earned its headline. The findings go out with the misses in them.

Copper turbine specimen, many blades on one axis
fig. 1 — many blades, one axis: specimen render.
  • 9/10reference implementations installed
  • 121.2GiBpeak, one model, one box
  • 2–4×slower where a workstation card fits

Bench log · EXP.03 · work in progress

DESCEND // THE BENCH ▼
MW-01 · MATERIAL
HERO MARK · M