01 / 06 · TEAM STRUCTURE
Open the animated chart ►01 / 06 · TEAM STRUCTURE · THE CHART
I led the team that managed these categories for multi-billion-dollar customers.
Automotive: HMI, Visualization, Design. Simulation: Aerospace, Geosim, Robotics. Media and entertainment: Animation, Virtual Production, Previz. Retail, fashion and AEC.
02 / 06 · SCALABLE WORKFLOWS
Open the animated chart ►02 / 06 · SCALABLE WORKFLOWS · THE CHART
We solved a customer's problem once, then published the answer for everyone.
Support: one customer, one problem, one engineer beside them. Pattern: the same question arrives from other accounts. Publish: answer it once, in public. Scale: every customer starts from the answer.
- 460,000+views on two team members' published learning content
- 34tutorials on those two profiles
- 4formats: course, tutorial, knowledge base, talk
| Item | By | Reach |
|---|---|---|
| Stylized Materials for Linear Content | C. Michael Neely · course | 23,669 views |
| Profile total: 25 tutorials, 67 posts | C. Michael Neely · profile | 278,283 views |
| Profile total: 9 tutorials, 30 snippets | Simon Blakeney · profile | 182,376 views |
| The State of Unreal for AECO | Simon Blakeney, co-host · talk | Unreal Fest 2025 |
| Unreal Game Sync installer creation | Brian Frager · knowledge base | Epic KB |
| Datasmith CAD Importer: settings and cvars | Andreas Brock · tutorial | 1,331 views |
02 / 06 · SCALABLE WORKFLOWS · WHAT WAS PUBLISHED
One answer, used many times.
A question that came up on one account usually came up on the next. The team wrote the answer down where every customer could reach it, and the time that saved went back into the problems nobody had solved yet.
Per-item counts are from each page; profile totals cover everything on that author's public Epic Developer Community page. Read on 9 November 2026.
03 / 06 · AUTOMOTIVE
03 / 06 · AUTOMOTIVE · HMI
Unreal Engine, in the dashboard.
The engine as the interface in front of the driver. Epic launched its HMI initiative in 2020 with the GMC Hummer EV; Unreal Engine HMI has now shipped in 35+ car models.
TAM Michael Wilken Europe Daniel Dietze
Epic Games, Oct 2020 ↗ GM at Unreal Build 2021 ↗ 35+ models, Oct 2025 ↗
03 / 06 · AUTOMOTIVE · HMI · RIVIAN
Rivian: designed, developed and deployed in Unreal Engine.
The R1T was the first mass-market vehicle to ship with an Unreal Engine interface. In 2024 the second-generation R1 extended it from the driver display to the whole infotainment screen.
TAM Michael Wilken
Epic spotlight, Jan 2022 ↗ Epic spotlight, Jun 2024 ↗ Rivian at Unreal Fest 2024 ↗
03 / 06 · AUTOMOTIVE · VISUALIZATION · ROTOR STUDIOS
Rotor Studios: a whole pipeline moved to real time.
An automotive visualization studio that rebuilt its production pipeline on Unreal Engine 5 and now presents its own methods at Unreal Fest.
TAM Michael Wilken
03 / 06 · AUTOMOTIVE · DESIGN AND VISUALIZATION
Design review, configurators and launch films, in real time.
Design studios and visualization groups at the carmakers moved their reviews and configurators onto the engine.
Image: the Porsche 911 Speedster Concept, Epic's 2018 demo with Porsche and NVIDIA. Shown for the lane, not as this team's work.
Automotive TAMs Daniel Dietze · Andreas Brock · Aunmar Mohammed (from 2024)
- 35+car models with Unreal Engine HMI
- 5 yrsfrom first program to that count
- 11models named publicly so far
| Case study | Credit | Link |
|---|---|---|
| General Motors: HMI initiative, GMC Hummer EV | TAM: Michael Wilken | Epic, 2020 ↗ |
| Rivian: R1T and R1S interface | TAM: Michael Wilken | Epic, 2022 ↗ |
| Qualcomm: Unreal Engine on Snapdragon Cockpit | TAM: Michael Wilken | Qualcomm, 2024 ↗ |
| AMD: an in-car interface on one embedded chip, CES 2023 | TAM: Michael Wilken | AMD, 2023 ↗ |
| Rotor Studios: production pipeline moved to Unreal Engine 5 | TAM: Michael Wilken | Epic, 2025 ↗ |
| Audi: industrial-scale visualization at VW Group | TAM: Daniel Dietze | Epic, 2021 ↗ |
| Datasmith CAD Importer: settings and cvars | By Andreas Brock | Tutorial, 2025 ↗ |
03 / 06 · AUTOMOTIVE · MORE DETAIL
Automotive: the case studies.
The 35+ count is Epic's own, published in October 2025.
Credits name the technical account manager on each account. The linked pages are the customers' and Epic's own; they credit the companies.
04 / 06 · SIMULATION
04 / 06 · SIMULATION · AEROSPACE
Aerospace: flight simulation and training.
Flight simulators and training systems, built by customers with accuracy and certification requirements that a game never has to meet.
Simulation TAM Danny Williams
Lockheed Martin, Nov 2022 ↗ Epic on Lockheed Martin ↗ Epic on CAE ↗
04 / 06 · SIMULATION · GEOSIM
Geosim: the real world as the level.
Whole-earth terrain and city data streamed into the engine. Cesium for Unreal shipped in 2021.
Danny Williams, on that period: “During my time at Epic Games, I had the pleasure of working closely with a handful of the Cesium team.”
Simulation TAM Danny Williams
| Case study | Credit | Link |
|---|---|---|
| Boeing: a custom Build event for 300+ staff | TAM: Michael Wilken | Epic, 2018 ↗ |
| Lockheed Martin: aerospace simulation R&D | TAM: Danny Williams | Epic, 2022 ↗ |
| CAE: next-generation flight simulators | TAM: Danny Williams | Epic, 2022 ↗ |
| Booz Allen Hamilton: mission-critical training | TAM: Danny Williams | Epic, 2019 ↗ |
| NASA: immersive technology for design and training | TAM: Danny Williams | Unreal Fest 2025 ↗ |
| Danny Williams on his years at Epic | Danny Williams | Cesium, 2024 ↗ |
04 / 06 · SIMULATION · MORE DETAIL
Simulation: the case studies.
Aerospace, geosim, robotics.
Credits name the technical account manager on each account. The linked pages are the customers' and Epic's own; they credit the companies.
05 / 06 · MEDIA & ENTERTAINMENT
05 / 06 · MEDIA & ENTERTAINMENT · VIRTUAL PRODUCTION
Virtual production: the set is the engine.
Film and television moved from green screen to LED volumes driven in real time.
Image: Epic's 2020 film on The Mandalorian with ILM. Shown for the lane; it predates the team members credited on this page.
05 / 06 · MEDIA & ENTERTAINMENT · BROADCAST AND LIVE EVENTS
Broadcast and live events: graphics that happen on air.
Mixed-reality weather segments, concert visuals and augmented-reality broadcasts, rendered live.
M&E TAM Brian Frager
Epic on The Weather Channel, 2018 ↗ Brian Frager at SXSW 2025 ↗
05 / 06 · MEDIA & ENTERTAINMENT · ANIMATION
Animation: modelled, rigged and animated inside the engine.
Animation studios moving from offline pipelines to real time needed to see the whole job done in one tool. This demonstration was built to show it; a course and a SIGGRAPH workshop cover stylized looks.
Work and M&E TAM C. Michael Neely
| Case study | Credit | Link |
|---|---|---|
| Stylized Materials for Linear Content, a four-module course | By C. Michael Neely | Epic, 2022 ↗ |
| Stylization in Unreal Engine, a hands-on workshop | By C. Michael Neely | SIGGRAPH 2025 ↗ |
| Music Festivals Get Unreal: creating live AR experiences | Panelist: Brian Frager | SXSW 2025 ↗ |
| Unreal Game Sync installer, for studios on their own Perforce | By Brian Frager | Epic KB ↗ |
| The Weather Channel: immersive mixed reality | TAM: Brian Frager | Epic, 2018 ↗ |
| Moment Factory: real-time visuals for Phish at Sphere | TAM: Brian Frager | Epic, 2024 ↗ |
05 / 06 · MEDIA & ENTERTAINMENT · MORE DETAIL
Media and entertainment: the case studies.
Animation, virtual production, previz.
Credits name the technical account manager on each account. The linked pages are the customers' and Epic's own; they credit the companies.
06 / 06 · RETAIL, FASHION & AEC
06 / 06 · RETAIL, FASHION & AEC · RETAIL AND FASHION
Retail and fashion: a brand built inside the engine.
Nike's Airphoria, 2023: built by Nike and Beyond Creative with Epic's Innovation Lab. Fashion houses used the same tools to show collections and build products digitally.
TAMs Michael Wilken · Simon Blakeney
Epic on Airphoria, Jun 2023 ↗ Balenciaga: Afterworld ↗ LVMH and Epic, 2023 ↗
06 / 06 · RETAIL, FASHION & AEC · AEC · ENGINEERING
Engineering: a road you can drive before it is built.
Arup built driving and cycling simulators in the engine, and its visualization teams adopted it company-wide.
AEC TAM Simon Blakeney
Epic on Arup, Jan 2021 ↗ The State of Unreal for AECO, 2025 ↗
06 / 06 · RETAIL, FASHION & AEC · AEC · ARCHITECTURE
Architecture: design review at full scale.
Practices such as HOK and Zaha Hadid Architects put clients inside the building during design.
AEC TAM Simon Blakeney
| Case study | Credit | Link |
|---|---|---|
| Nike: Airphoria | TAMs: Michael Wilken, Simon Blakeney | Epic, 2023 ↗ |
| The State of Unreal for AECO | Co-host: Simon Blakeney | Unreal Fest 2025 ↗ |
| The Epic Games Ecosystem for Arch Viz, a three-part series | By Simon Blakeney | Tutorial, 2025 ↗ |
| Arup: an interactive 3D technology shift | TAM: Simon Blakeney | Epic, 2021 ↗ |
| HOK: renovating Canada's Parliament Hill | TAM: Simon Blakeney | Epic, 2021 ↗ |
| Zaha Hadid Architects: design review in virtual reality | TAM: Simon Blakeney | Epic, 2019 ↗ |
| Balenciaga: Afterworld, a collection shown as a game | TAM: Simon Blakeney | Epic, 2021 ↗ |
06 / 06 · RETAIL, FASHION & AEC · MORE DETAIL
Retail, fashion and AEC: the case studies.
Each row links to the published case study.
Credits name the technical account manager on each account. The linked pages are the customers' and Epic's own; they credit the companies.